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Research papers

A short method of testing the brand image

This paper will give a report on a practical procedure for obtaining information, with a minimum outlay of time and money, on the most important factors of a brand image to be tested.

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Lois Pavlis
June 15, 1965
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Citation

Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image


Research papers

Trends in test marketing research

One of the sacred institutions of American grocery and drug product marketing today is the test market. Virtually no products ai-e extended to national distribution and placed into major product runs without extensive test market ing experience. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: David Harding
June 15, 1965
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Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-test-marketing-research


Research papers

Market research and econometric analysis Integrated in a forecast model

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of...

Catalogue: ESOMAR Congress 1964
Author: Achille Del Castillo
June 15, 1964
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Citation

Del Castillo, A. (1964a, June 15). Market research and econometric analysis Integrated in a forecast model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-and-econometric-analysis-integrated-in-a-forecast-model


Research papers

Study of a previsional model for industrial good demand

Italian demand of ball-bearings has been examined considering first setting demand apart from replacement demand. We assume as: First-setting demand s that part, part of total consumption of ball-bearing destined to industries producing goods in...

Catalogue: ESOMAR Congress 1964
Author: Gian Mario Rossignolo
June 15, 1964
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Citation

Rossignolo, G. (1964a, June 15). Study of a previsional model for industrial good demand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-of-a-previsional-model-for-industrial-good-demand


Research papers

The psychological index of the costs of living

For some years - and in many countries - an attempt has been made to become acquainted with the financial aspirations of individuals and to measure their psychological needs. In order to do this, the same question is regularly asked of samples of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Claude Goguel
June 15, 1963
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Citation

Goguel, C. (1963a, June 15). The psychological index of the costs of living. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-psychological-index-of-the-costs-of-living


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research


Research papers

Problems and methods of the image research for production goods

When looking back over the methodical development of the capital goods market research during recent years, one arrives inevitably at the positive conclusion, that we have a total of methodical instrumentalities at our disposal, which enable us to...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Karl-Heinz Strothmann
June 15, 1962
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Citation

Strothmann, K. (1962a, June 15). Problems and methods of the image research for production goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-and-methods-of-the-image-research-for-production-goods


Research papers

Advertising research utopia 1961? (German)

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-german-


Research papers

Advertising research utopia 1961?

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-